Alternative R&b

Alternative R&B, a genre born out of the 1990s and 2000s, is characterized by its experimental and atmospheric sound, often blending electronic, hip-hop, and soul elements. Defined by its use of minimalist beats, lush synths, and introspective lyrics, alternative R&B frequently features emotive, melismatic vocals and a focus on sonic texture. Emerging from the underground scenes of Los Angeles, New York, and London, the genre gained mainstream popularity in the 2010s, with artists pushing the boundaries of traditional R&B. Alternative R&B's cultural significance lies in its reflection of contemporary themes such as identity, technology, and social disillusionment. Drawing from trip-hop, ambient, and indie rock, the genre's eclecticism sets it apart from mainstream R&B, while its emphasis on mood and atmosphere distinguishes it from more upbeat pop-R&B. Notable for its fusion of organic and electronic elements, alternative R&B has become a hub for innovative and boundary-pushing artists.

Listen to the latest Alternative R&b music!

This classic short sleeve tee is a go to for those who love the natural breathable feel of cotton. Our shirts are made from 100% fine jersey cotton, known for its softness and comfort.

.: Relaxed Fit
.: 100% combed, ring-spun cotton
.: Light fabric
.: Soft ring spun fabric feels great against your skin
.: Non-topstitched, classic width, rib collar
.: Taped neck and shoulders for comfort and durability
.: No label