Beat Italiano

Beat Italiano is a vibrant music genre that emerged in the mid-1960s, capturing the youthful energy of Italy's burgeoning pop culture. It drew inspiration from the British beat and American rock'n'roll movements, infusing traditional Italian melodic structures with catchy rhythms, electric guitars, and a rebellious, carefree attitude. Artists within the scene often sang in Italian, striking a balance between domestic musical sensibilities and the global rock revolution. The genre was characterized by its danceable grooves, sing-along choruses, and an aesthetic that blended sharp suits with the casual flair of the era's mod fashion. Though Beat Italiano's heyday was relatively short-lived, its influence remained significant in shaping the future sounds of Italian pop and rock music.

Listen to the latest Beat Italiano music!

This classic short sleeve tee is a go to for those who love the natural breathable feel of cotton. Our shirts are made from 100% fine jersey cotton, known for its softness and comfort.

.: Relaxed Fit
.: 100% combed, ring-spun cotton
.: Light fabric
.: Soft ring spun fabric feels great against your skin
.: Non-topstitched, classic width, rib collar
.: Taped neck and shoulders for comfort and durability
.: No label