New Americana

New Americana is a rootsy, genre-bending style that emerged in the 2010s, characterized by its blend of folk, rock, country, and Appalachian string band traditions. Defined by its driving rhythms, soaring vocal harmonies, and eclectic instrumentation, which often incorporates banjo, fiddle, and pedal steel guitar, New Americana draws on America's rich musical heritage while pushing boundaries. Born out of a reaction against the slick, polished sound of mainstream country and pop, the genre thrives on its raw, emotive authenticity. Artists associated with New Americana often draw on themes of social justice, love, and storytelling, resonating with a generation seeking meaningful, roots-driven music. With its unique blend of twangy, foot-stomping energy and introspective, poetical lyrics, New Americana has carved out a distinct niche, bridging the gap between indie rock, folk, and country, and captivating audiences with its heartfelt, rootsy sound.

Listen to the latest New Americana music!

This classic short sleeve tee is a go to for those who love the natural breathable feel of cotton. Our shirts are made from 100% fine jersey cotton, known for its softness and comfort.

.: Relaxed Fit
.: 100% combed, ring-spun cotton
.: Light fabric
.: Soft ring spun fabric feels great against your skin
.: Non-topstitched, classic width, rib collar
.: Taped neck and shoulders for comfort and durability
.: No label