Ye Ye

Yé-yé is a playful and exuberant style of pop music that emerged from France in the 1960s, capturing the essence of teenage enthusiasm and the era's freewheeling spirit. Characterized by its catchy melodies, simple yet infectious rhythms, and often whimsical lyrics, yé-yé was heavily influenced by British and American rock and roll, yet retained a distinctively French charm. Artists like France Gall, Sylvie Vartan, and Johnny Hallyday—not listed but pivotal in the genre—became icons, singing about love, rebellion, and the joys of youth, often in a lighthearted, almost cheeky tone. While the musicians associated with yé-yé—such as Brigitte Bardot with her sultry voice and Jeanne Moreau with her emotional depth—varied in their approaches, they all contributed to a genre that celebrated the vibrant energy of the 60s, leaving a lasting imprint on French pop culture.

Listen to the latest Ye Ye music!

This classic short sleeve tee is a go to for those who love the natural breathable feel of cotton. Our shirts are made from 100% fine jersey cotton, known for its softness and comfort.

.: Relaxed Fit
.: 100% combed, ring-spun cotton
.: Light fabric
.: Soft ring spun fabric feels great against your skin
.: Non-topstitched, classic width, rib collar
.: Taped neck and shoulders for comfort and durability
.: No label