Yoik

Yoik is an ancient, evocative music genre with roots in the Sami culture of Northern Scandinavia and the Kola Peninsula. Characteristically, it is more a vocal expression than a song in the conventional sense, marked by a unique blend of chanting and singing that is deeply connected to the Sami's ancestral lands and spirituality. The yoik often mimics natural sounds, conveying personal narratives or emulating elements of the environment. Artists traditionally perform without accompaniment or with minimal instrumentation, though contemporary performers like Frode Fjellheim have infused it with modern elements such as jazz and classical music, expanding its reach and resonating with audiences globally. The genre's distinctive style offers a direct line to the voices and stories of the indigenous Sami people, extending beyond mere music to embody cultural identity and connection to nature.

Listen to the latest Yoik music!

This classic short sleeve tee is a go to for those who love the natural breathable feel of cotton. Our shirts are made from 100% fine jersey cotton, known for its softness and comfort.

.: Relaxed Fit
.: 100% combed, ring-spun cotton
.: Light fabric
.: Soft ring spun fabric feels great against your skin
.: Non-topstitched, classic width, rib collar
.: Taped neck and shoulders for comfort and durability
.: No label